Interested in Selling Your Home?

Let’s Meet Your Goal

The Difference

How you approach selling your home can make an incredible impact on your return on investment. Concierge real estate is a full experience, not a price point. We focus on the steps to selling so that you can focus on the transition of your family and maximizing your financial investment.

Make Ready

It starts with an expert opinion, inspection and consultation with a team of reliable professionals to create a robust approach to getting the home ready for market. We will help you stand out from the competition and reduce costly price reductions or negotiation points.

Only an experienced broker can provide the vital recommendations for upgrades or changes and will go over trusted vendors to ensure any job we take on is done right.

Key Steps:

Inspection*
Vendor Consultations*
Organization
Strategic Repairs; Project Managed by Team

Setting The Stage

Staging a house before it goes on the market can help potential buyers envision their future in the home. We will leverage my relationship with the market’s finest third-party stagers, with varying design aesthetics, to best match the buyer demographic.

All staging, landscaping, and experience on-site is geared at providing a robust branding experience for the buyer—one that they can imagine as their own home.

Key Steps:

Landscaping*
Staging*
Move Out Cleaning*

World Class Marketing

The marketing of your home needs to reflect its unique value and character to attract the right buyer and optimize returns. A modern real estate professional will use events such as a mega open house with a distinct landing page, lead capture, and neighborhood invites through mailing, as well as modern marketing tactics such as creating your home’s own custom URL, online message testing, and 3D tours and VR.

Paid search will allow us to target the specific buyer, create a strong demand for your home and set the home apart from the comparable properties.

Message, channel, audience, timing: right value, right home.

Key Steps:

Collaborated Strategic Marketing Plan*
Custom home URL*
Online Message Testing*
Mega Open House, Social Landing Page*
Lead Capture*
Paid Social Search*
Use of 3D/Video and Virtual Reality*
Signage*

*Expenses typically covered by our Services

83%

of buyers find it easier to visualize a staged property as their future home
37%

of buyers say it positively impacts home value if the home is decorated to the buyer’s taste
41%

of buyers are more willing to walk through the home they saw online
23%

of buyers overlook other property faults if a home is staged well

Let’s Chat

Contact Dana

Experience Storytelling

The steps you take to make your home ready for market are the first steps—but communicating the broader vision, emotion and journey of the property is what makes it home.